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<\/p>\nPade processed \u20a611bn in salaries in 2023 after landing Flutterwave as a client.<\/b><\/p>\n
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Pade, a startup that helps businesses manage their HR functions, caused a stir on X (formerly Twitter) when it shared that it paid \u20a611 billion ($12 million) in salaries for its clients in 2023. With over 100 businesses on its people operations platform and over 6,500 employees, the math of it works out to an average salary of \u20a6240,000 across all the companies it handles payroll for. That figure is eight times Nigeria\u2019s minimum wage.\u00a0<\/span><\/p>\n Some other numbers caught the eye, like how 60% of employees earn less than \u20a6150,000 and 25% earn more than \u20a6250,000 per month.\u00a0<\/span><\/p>\n Launched in 2022, Pade\u2019s growth has been rapid. The \u20a611.473 billion in salaries it paid to employees in 2023 was a 41.1% increase from its 2022 figure of \u20a67.245 billion.\u00a0<\/span><\/p>\n The third and fourth quarters drove much of that growth, coinciding with when Pade signed Flutterwave, the Nigerian payment behemoth, as a key client. Landing Flutterwave\u2019s business opened the door to other major players. Its other clients include Famasi, Risevest, Max, and Dantata.\u00a0<\/span><\/p>\n For the company\u2019s leaders, growth has been a function of opportunity meeting preparation.\u00a0<\/span><\/p>\n \u201cWe have spent the last two years tweaking our product to build the right tools companies need to manage their staff,\u201d said Seye Bandele, founder and CEO. \u201cWe invested substantially in bolstering brand awareness, refining our sales processes, cultivating authentic relationships with our audience,\u201d Ore Badmus, Pade\u2019s marketing lead, added.<\/span><\/p>\n Pade\u2019s onboarding and payroll platform helps HR professionals automate repetitive administrative tasks. Seye Bandele and Lekan Omotosho, Pade\u2019s CTO, who previously worked in the HR departments of large FMCGs, decided to build the tech for other businesses to carry out HR functions.\u00a0<\/span><\/p>\n Pade\u2019s payroll software solution, which uses a subscription model, is the company\u2019s biggest revenue driver. The startup also makes money from paying taxes and pensions for its clients, and in 2023, it processed \u20a676 million in taxes and \u20a628 million pensions.<\/span><\/p>\n In 2023, it launched Earned Wage Access (EWA), a feature that allows employees to draw an advance from their salaries before payday. It paid out \u20a63 million in EWA last year, for which it charged withdrawal fees of 1-3%.\u00a0<\/span><\/p>\n Offering the EWA feature to employees on its clients\u2019 payroll came with its bag of challenges. \u201cEarly on, establishing clear communication channels with employees was crucial,\u201d admitted Ore Badmus, Pade\u2019s marketing lead.\u00a0<\/span><\/p>\n Pade\u2019s future moves in employee empowerment<\/b><\/p>\n The startup has some interesting products in the works, including a feature that lets employees save and invest a portion of their salaries. It is also building a no-code tool for HR consultants and small business owners who need access to payroll services.\u00a0<\/span><\/p>\n Pade raised a $500,000 pre-seed round in 2023 and is in talks for a new funding round. It has received support from the Microsoft-backed FAST startup accelerator program, which selected the startup for its first cohort in collaboration with Flapmax. Last year, the startup also got into Expert Dojo, an international early-stage startup accelerator that has invested in African startups such as Eden Life, Trade Lenda, VipLink, Aladdin, and others.<\/span><\/p>\n Bandele says the startup is inching toward profitability and is targeting $1 million in revenue for 2024. The startup also has plans to expand into an East African market shortly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Pade processed \u20a611bn in salaries in 2023 after landing Flutterwave as a client. Pade, a startup that helps businesses manage their HR functions, caused a stir on X (formerly Twitter) when it shared that it paid \u20a611 billion ($12 million) in salaries for its clients in 2023. With over 100 businesses on its people operations …<\/p>\n","protected":false},"author":1,"featured_media":2031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/posts\/2030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/comments?post=2030"}],"version-history":[{"count":0,"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/posts\/2030\/revisions"}],"wp:attachment":[{"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/media?parent=2030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/categories?post=2030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aqqute.com\/blog\/wp-json\/wp\/v2\/tags?post=2030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}